Message from the President

  • In April 2026, the Group changed its trade name from "YUASA TRADING CO., LTD." to "YUASA CO., LTD."

    This change is more than just a brand refresh. The experience we have accumulated over 360 years is our strength and our pride. Furthermore, it embodies our unwavering determination for the future to go beyond traditional frameworks, strengthen global expansion, and create greater value than ever before with our business partners through product development and solution proposals. In a turbulent world, we will distinguish between "what should be changed" and "what must not be changed," and steadily advance toward the next stage.

    What YUASA CO., LTD. reaffirmed at this milestone is the fact that no matter how the environment changes, "continuing to challenge the resolution of social issues" is our raison d'etre and is something that "must not be changed."

  • On the other hand, for sustainable growth, it is essential to transform "what should be changed" without fear. YUASA CO., LTD. will build a stronger management structure by addressing key issues such as the pursuit of profitability, strengthening overseas businesses, human resource development, and the sophistication of governance.

    Under the new vision, "Supporting the foundations of society with the power of connection to realize a prosperous and resilient future," YUASA CO., LTD. will materialize solutions to potential issues by "combining people, goods, funds, information, data, and technology in diverse ways to meet respective needs." By placing "people" at the center and maximizing the creativity and experience of our employees, YUASA CO., LTD. intends to aim for the provision of new value.

    Looking toward our 400th anniversary, YUASA CO., LTD. will do its utmost to further improve corporate value together with all our stakeholders. We look forward to your continued warm support for the newly reborn "YUASA CO., LTD."

    Hiroyuki Tamura,
    Representative Director, President & CEO